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About Us

Our Mission

To achieve the economic empowerment of youth and women in Egypt's most impoverished areas by building their capacities to design and produce high-quality products, capable of competing in different markets.

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Meet The Founders

"we are stepping up our business model to address the multi-dimensional challenges that women and young people are facing in less developed areas in Egypt to ensure that no one is left behind.

This should happen by building the capacities of the least skilled women in order to secure their monthly income and equally important to empower the local communities to provide local and innovative solutions"

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Salah Ghanem

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Taghreed Ramdan

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Mohsen Atef

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Abdelfattah Nada